Sep 02 2009
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2 for 1 Manifesto
Hello. We are three designers who have developed a submission for the Good Magazine ‘Redesign Your Farmers Market’ Contest.We call our submission ‘The 2 for 1 Initiative’.
Our goal is not to standardize, organize or gentrify any of the nuances of the farmer’s market. Rather, we want to bolster them.
First, we aim to help farmers face a growing demand for their products through the introduction of The Farm Box and its product ecosystem. The Farm Box is a designed crate and packaging system set within an online set of services specifically tailored to farmers’ needs and habits.
Second, we aim to provide a lower price threshold to local fresh food for everyone in the surrounding community, starting with those who can’t afford it. Purchases made with food stamps at the farmers market are subsidized by the sales of the Farm Box. The subsidy increases purchase power for local, healthy foods often viewed as a privilege. Our design proposal of the 2 for 1 Initiative effects both parties, shoppers and farmers, with one product. 2 for 1.
Sincerely Yours,
Ian Oberholtzer
Greg Mihalko
Ted Ullrich
